research without borders™

Use the power of contextual research, including ethnography and other observational research methods to deliver culture-based consumer centric insights into understanding the behavior and lifestyle of today's consumer.

Go on a 360˚ immersion into the life of today's consumers. These deep-dives include a series of experiential and ethnographic excursions to understand the context of how your customers live, work, think and shop in real time. You'll gain invaluable insights into their lifestyles, habits, attitudes, tastes, needs and aspirations.

360˚ deep-dives are tailored to meet the unique needs, challenges and budget of each organization and utilize one or more of the following methodologies:
Brand or market assessment within the targeted population to identify challenges and opportunities.
Ethnographic studies, including a series of on-site observations to witness behavior in real-time and one-on-one interviews and/or peer groups to discuss the product or service.
Field excursions into selected communities and/or on-site visits with local community, business leaders and peers.

All deep-dives are videotaped to capture the quotidian, the unexpected, the nuances and the unarticulated which are translated and synthesized into a video report of key findings and recommendations.

© 2001-2012 Moving Target Research International Fieldwork Network. All rights reserved