china market research immersions+
China in 360°
Today's Chinese consumers are fueled by rising affluence, product choices, brand selection and new aspirations for the future. As China dives into Capitalism, how are the everyday lives of the Chinese people changing in the world’s fastest growing economy?
- How do changes in Chinese consumer lifestyles and attitudes affect perception, behavior and consumption?
- How do Chinese consumers spend their leisure time?
- What about the so-called "Chinese Middle class" and the rising affluent class?
- How do aspirations and concepts of self-expression play out?
- What roles do local and foreign brands play? And what about counterfeit goods?
- How is the image of “Made in China” to “Designed in China” changing perceptions domestically and globally?
- Who is using the Internet and what about the Great Fire Wall?
- What are the differences amongst consumers in China's first, second or even third and fourth tier cities?
- What about domestic and International tourism?
- Is sustainability and the concept of "green" possible in China?
Go behind the numbers and experience first hand how the future is unfolding in modern China. Join an International team of researchers, futurists, designers, innovation directors and other local market experts on China for and experiential opportunity to learn about the emerging consumer culture of China first hand.
A series of immersive on-site experiential and ethnographic excursions deliver invaluable insights into the New China and live 360° immersions into how today's Chinese consumers live, work, think and shop. Via a series of field excursions, in-home and on-site visits, keynote presentations, off-site dinners and hosted banquets you'll gain unparalleled insights into the changing lifestyles, values and attitudes, aspirations, consumption and behavior of China's new consumers.
You'll learn
- Fresh insights into China’s evolving consumer landscape
- First-hand knowledge of how change is playing out in China
- Understanding of Chinese daily life across income levels
- How purchasing decisions are made
- Emerging consumer trends and market opportunities
- Understanding of spending habits and consumer behaviors and consumption choices
- Who the "Chinese Middle class" is, where they shop, what they buy and why
- Who is trading up and why
- How leisure time is spent
- Who the modern Chinese woman is and the role of women in China
- How Chinese brands such as LiNing, Changyu, Haier and Wahaha compete with foreign and global brands
- What about sustainability? Can China go Green?
Immersions
Day long immersions will take you deep into the neighbourhoods of China's cities and the daily life of China's consumers to reveal emerging trends and opportunities. Experienced researchers will lead small groups to visit resident's homes, shops and markets, retail, recreation and entertainment districts to experience first hand the real China and it's people in real time.
On-Site Visits
Industry experts will share their insights and expertise with you as we visit China's leading:
- Advertising + Branding Agencies
- Design + Strategy Studios
- Innovation and R+D centers
- Retail Emporiums + Galleries
Experts + Keynote Presentations
Get relevant and practical insights into doing business in the New China.
- Industry Leaders + Market Experts
- Futurists + Forecasters
- Historians + Academics
- Applied Anthropologists + Corporate Researchers
Professional Development + Networking
You'll gain cross-cultural insights as you network with industry peers, business leaders, product developers, designers and other local market experts on China, during intimate field sessions, on-site visits, keynote presentations, off-site dinners and hosted banquets.
Local videographers will capture the quotidian, the unexpected, the nuances and the unarticulated which will be translated and synthesized into a video report (DVD format) of key findings for delegates.
Who will benefit?
- Innovation + Strategy Developers
- Consumer + Market Analysts
- Futurists + Trend Forecasters
- Research + Development Directors
- Product Developers + Industrial Designers
- Interaction + User Experience Developers
- Designers + Design Directors
Interested in learning more about the luxury market in China or India, designing for the Bottom of the Pyramid, selling to the BRICs or marketing to the Next 4 Billion?
Research Without Borders; Understand Tomorrow’s Markets Today™