rethinking china!
Today's Chinese consumers are fueled by rising affluence, product choices, brand selection and new aspirations for the future. As China dives into Capitalism, how are the everyday lives of the Chinese people changing in the world’s fastest growing economy?
Join an international team of researchers, futurists, designers, innovation directors and other local market experts on the New China. This is not your typical conference, but a 360° market immersion into how today's Chinese consumers live, work, think and shop in modern China all in real time!
You'll Learn
- First-hand knowledge of how change is playing out in China
- Understanding of Chinese daily life across income levels
- How purchasing decisions are made
- Emerging consumer trends and market opportunities
- Understanding of spending habits and and consumption choices
- Who the Chinese "Middle Class" is, where they shop, what they buy and why
- How China's youth spend their leisure time
- How Chinese brands compete with foreign and global brands
- If sustainability and the concept of "green" is possible in China
Online Registration
Immersions
Day long immersions will take you deep into the neighbourhoods of China's cities and the daily life of China's consumers to reveal emerging trends and opportunities. Experienced researchers will lead small groups to visit resident's homes, shops and markets, retail, recreation and entertainment districts to experience first hand the real China and it's people in real time.
On-Site Visits
Industry experts will share their insights and expertise as we visit China's leading:
- Advertising + Branding Agencies
- Design + Strategy Studios
- Innovation and R+D centers
- Retail Emporiums + Galleries
Experts + Keynote Presentations
- Industry Leaders + Market Experts
- Futurists + Forecasters
- Historians + Academics
- Applied Anthropologists + Corporate Researchers
will deliver relevant and practical insights into doing business in the New China.
Professional Development + Networking
You'll gain cross-cultural insights as you network with industry peers, business leaders, product developers, designers and other local market experts on China, during intimate field sessions, on-site visits, keynote presentations, off-site dinners and hosted banquets.
Who will benefit?
- Innovation + Strategy Developers
- Consumer + Market Analysts
- Futurists + Trend Forecasters
- Research + Development Directors
- Product Developers + Industrial Designers
- Interaction + User Experience Developers
- Designers + Design Directors
Interested in a customized immersion for your organization?
Research Without Borders; Understand Tomorrow’s Markets Today™