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Design Research
User Experience + Usability
Field Testing

Ethnographic Research
Consumer Deep Dives
Day in the Life of the Consumer
Field Observations
Stealth + Retail Observations

Field Research + Support
Global Field Management
Man on the Street + VOX Populi Interviews
Bilingual Focus Group Moderators
Participant Recruiting

Global Market Research
360° Market Immersions
Bottom of the Pyramid Consumers
Cross Cultural Consumer Research
Emerging Markets Research
Market Research in Brazil
Market Research in China
Market Research in Cuba
Market Research in India
Market Research in Vietnam
Market Research in Mexico
Rethinking China!

Multicultural Marketing + Research
Bilingual Moderators (Spanish/English)
Multicultural Books
Multicultural Research
Multicultural Immersions
Multicultural Workshops + Presentations

Qualitative Research
One-on-Ones + Depth Interviews
Field Research
In-Home Interviews
Design Research: User Experience + Field Testing
Drive Alongs + Shop Alongs
Focus Groups + Peer Groups
Stealth + Retail Observations
Man on the Street + VOX Populi Interviews

Resources
Beyond Translation; The Marketer's Field Guide to Understanding Today's Transcultural Consumers

White Papers (PDF downloads will open in a new window)
7 Tips for Effective Cross-Cultural Research
Extreme Recruiting™

 

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