speaking engagements
Valerie Romley is a passionate speaker who share her insights and expertise on today's multicultural and transcultural consumers with brands, advertising agencies, marketing and trade organizations. Schedule of appearances
Areas of Expertise
Marketing and Brand Strategy
Using word-of-mouth, experiential and influencer marketing to build awareness and trust in the transcultural community.
The power of offline vs. online marketing in the transcultural market.
Connecting with the transcultural influencers.
Messaging and Positioning
How the dimensions of culture affect communication and interpretation and how to create effective marketing communications that connect with the transcultural consumer.
Developing relevant content in the "language" of the consumer.
Research and Development
Using ethnography and other observational research methods in the transcultural marketplace to reveal the customer experience.
Using the right research methodologies; when and why.
Topics Include
Beyond Translation; Going beyond “In-Language” & “In-Culture" marketing!
Reveals why translation doesn't work and focuses on creating effective transcultural communication through Trans-Creation.
Going Beyond the Myths and Stereotypes
Reveals the top 10 multicultural marketing mistakes to avoid and how to "speak the language" of today's transcultural consumer.
7 Steps for Cracking the Multicultural Code and Connecting with Today’s Transcultural Consumer
Drive awareness and sales by using the power of interpersonal relationships to “speak” to the transcultural consumer using the language of cultural identity regardless of language or acculturation level.
Beyond Guanxi; Using Word-of-Mouth and Other Strategies to Connect with the Transcultural Community
Focuses on using word-of-mouth, Influencer and experiential/event marketing to reach the transcultural consumer.
Who Are the Transcultural Influencers?
Transcultural Influencers are not just celebrities and community leaders. Find out who they are, where they are and how to correctly identify, locate, enroll and recruit the Influencers for your brand.
8 Steps to Creating a Successful Word-of-Mouth Program in the Transcultural Community
How to create an effective, ethical and measurable word-of-mouth campaign in the transcultural community.
Try it You'll Like It
Why are brands such as Avon and Tupperware so successful in the transcultural community? Putting the power of endorsements, demonstrations, sampling and Edutainment to work for your brand.
You Get What you Pay for and Why Cheaper Always Costs More!
Traps and pitfalls of DIY surveys, online recruiting, online translation services and other seemingly cost effective methods.
Beyond the Numbers; Understanding the New Transcultural Consumer
Focuses on going beyond the statistics and understanding the effect of context and culture on identity and consumer behavior.
Understanding the Who, What, Where and How; Research Methods that Reveal the Why!
Discusses the benefits of using ethnography and other qualitative research methods in the transcultural marketplace.
Find out how any of these programs can be tailored to your organization's specific needs
The Going Beyond Translation Workshop Series picks up where these programs leave off and provides marketers with an in-depth understanding of today’s transcultural consumer.
These interactive workshops provide a hands-on approach that illustrate and deliver insights into many of the challenges that marketers face when targeting today’s transcultural consumer.
Find out more about the Going Beyond Translation Workshop Series
Research Without Borders; Understand Tomorrow’s Markets Today™