BRIDGING CULTURES THROUGH INSIGHTS
Understanding People in Context
Since 2001, from São Paulo to Seoul and from Paris to Los Angeles, Moving Target Research has helped global teams explore how culture shapes everyday life and decision-making across markets.
Culture influences how people live, make choices, and connect with ideas. When teams miss that context, even the best ideas, campaigns, and strategies can lose meaning and relevance.
We design bespoke solutions that help teams experience and understand culture first hand, from qualitative research and fieldwork to in-market visits and virtual immersions, so they can better resonate with and connect to their audience.
WHAT WE DO
We work with teams around the world to help them see people in context and design ideas that make sense across cultures.
Cultural Immersions
First-hand experiences that reveal how culture influences everyday life, habits and meaning.
For brand, innovation and creative teams who need real-world context.
Virtual Immersions
Live or recorded sessions that bring local perspective directly to your team.
For remote global teams, researchers, and trainers building cultural awareness.
Global Research Support
Recruitment, international project management, fieldwork, moderation, analysis.
For research, insight and strategy teams who need experienced local teams familiar with cultural nuance and strategy.
UNDERSTANDING CULTURAL CONTEXT AND LOCAL NUANCE
Understanding the role of footwear in China
Shop Alongs in Beijing
Defining Freedom in the US
Understanding Playtime in Germany
Focus Groups in London
Understanding Shopper Behavior in China
Understanding Motherhood in Indonesia
Understanding the Customer Journey in the UK
Understanding the role of fashion in China
Ethnographic Research in Seoul
Understanding Friendship Roles in Spain
In-homes in Shanghai
Diary Studies
Understanding Elite Runners in Japan
Understanding the Role of Social Media Influencers
Mobile Ethnography
Understanding the Role of Exercise in Tokyo
Drive Alongs in Los Angeles, California
WHO WE WORK WITH
For over two decades we have had the privilege of partnering with a host of clients, including qualitative researchers, moderators, design researchers, innovation labs, product designers, UX designers, ethnographers, agencies and brands around the world.
Trusted by global teams who value cultural understanding.
