Bridging Cultures Through Insight
Need to do in-homes in Paris, shop alongs in Seoul, focus groups in Shanghai?
Moving Target Research is your one-stop shop for International fieldwork
Since 2001, Moving Target Research has been the trusted fieldwork partner researchers rely on.
From local moderators in Amsterdam, focus group facilities in Tokyo or interpreters in Taipei, we offer seamless qualitative research support worldwide.
Our integrated network of local recruiters, bilingual and bicultural moderators, on-site field managers.
Decades of in-country experience enable us to effectively navigate the local research landscape and deliver high-quality insights and recommendations.
Our teams are well-versed in both the cultural nuances that influence behavior and the expectations of international stakeholders, ensuring that research delivers relevant and actionable insights.
With a proven track record in over 30 countries, our global network of local partners in key markets including – Japan, China, South Korea, Taiwan, Europe, the UK, and the US, we understand the local context and cultural nuances
We are experts in managing the cultural and logistical complexities of international fieldwork, from recruitment through to reporting we handle every detail to ensure that your project is a success. We manage the fieldwork, so you can focus on delivering meaningful insights to your clients and stakeholders.
Global Fieldwork Solutions for Qualitative Researchers
- Multi-Country Project Management
- Participant Recruiting and Pre-Recruitment*
- Focus Group Facilities and International Focus Group Facilitation
- Bilingual Moderators
- Interpreters and Translation Services
- Screener and Discussion Guide Design and Localization
- Pre-tasks and Homework Management
- Analysis and Reporting in English or the local language
- Local Videographers, Video Editing and Highlight Reels
- Currency/Incentive Management
- Visa Services and Travel Arrangements
* Please note that we do not offer recruiting as a stand-alone service.
Worldwide End-to-End Research Support
With more than 20 years of experience, Moving Target Research is your single point of contact across borders and cultures to ensure your project is a success.
- Europe/UK: Netherlands, Germany, France, Italy, Spain
- Asia: China, Japan, South Korea, Taiwan
- North America: United States, Canada
- LATAM: Brazil, Argentina, Mexico, Colombia
- Other regions, include: Turkey, Saudi Arabia, the UAE, South Africa
Whether online or in-person, our teams are experienced in a full range of qualitative methodologies:
- Focus Groups
- Ethnographic Research
- In-Homes
- IDI's
- Shop-Alongs/Drive-Alongs
- Diary Studies
- Online/Mobile: Indeemo, Recollective, Ethos and other tools.
WHY WORK WITH US?
Moving Target Research is your single point of contact across cultures and time zones.
- Experience: 20+ years working across Europe/UK, Asia and the US.
- Global Reach and Local Expertise: A global network of vetted qualitative researchers, moderators, project managers, recruiters, interpreters and field managers.
- Cultural Intelligence: Local teams understand that context matters, translate unspoken norms and decode cultural dynamics that drive behavior.
- Expertise: A team of seasoned professionals with experience working with, and understanding the needs and expectations of International clients.
- Data Quality and Integrity: Unlike some research mills, our commitment to excellence ensures that we get the job done right, not just done.
- Customization: Services tailored to fit the requirements of your project.
- Flexible Engagement Model: Select an individual service or our full-service turnkey option.
Understanding cultural context and local nuance
GLOBAL REACH | LOCAL INSIGHTS
Understanding the role of footwear in China
Shop Alongs in Beijing
Defining Freedom in the US
Understanding Playtime in Germany
Focus Groups in London
Understanding Shopper Behavior in Asia
Understanding Motherhood in Indonesia
Understanding the Customer Journey in the UK
Understanding the role of fashion in China
Ethnographic Research in Seoul
Understanding Friendship Roles in Spain
In-homes in Shanghai
Diary Studies
Understanding Elite Runners in Japan
Understanding the Role of Social Media Influencers
Mobile Ethnography
Understanding the Role of Exercise in Tokyo
Drive Alongs in Los Angeles, California
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HOKA ONE ONE
Global Brand Research
HOKA ONE ONE wanted to better understand runners, from casual runners to competitive runners. From Tokyo, to Los Angeles and Paris, we spoke to competitive runners in key markets around the world to create a compelling visual narrative for the brand and stakeholders. In this video we speak with competitive runners to get the inside story as to what drives and motivates them.
Executive Producer & Art Director
@valerieromley x @movingtargetresearch
Film & Editing @modmanink @flowtownfilms
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HAVAS MEDIA for OMO
Global Research
We spoke to moms around to world about their feelings around childhood and what it means to get dirty, in order to create a compelling presentation for HAVAS MEDIA and their client, OMO.
Executive Producer @valerieromley x @movingtargetresearch
Editing @dribbledots
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TEVA
Brand Research USA
TEVA wanted to discover who their target market was and how they viewed the brand. We spoke to millennials in key markets around the world to create a compelling visual narrative for the brand and stakeholders.
Executive Producer & Art Director
@valerieromley x @movingtargetresearch
Film & Editing @modmanink @flowtownfilms
PARTICIPANT RECRUITMENT
The success of any research starts with the quality of the recruit!
High quality respondents that deliver insights you can trust. We recruit worldwide for:
- Ethnographies/In-Homes
- Depth Interviews
- Focus Groups
- Intercepts
- Shop-Alongs
All of our respondents are carefully screened and validated using our proprietary recruitment methodology. Our multi-layered process incorporates the latest technologies as well as human intuition and experience, allowing us to pre-screen, see and speak with respondents around the globe to ensure that they not only qualify on paper, but that they are the knowledgeable, engaged and articulate participants who will deliver the insights necessary to ensure your project is a success.
* Please note that we do not offer recruiting as a stand-alone service
WHO WE WORK WITH
We work as an extension of your team, providing seamless research support so you can focus on your client.
Throughout the years we have had the privilege of partnering with a host of clients, including qualitative researchers, moderators, design researchers, innovation labs, product designers, UX designers, ethnographers, agencies and brands around the world.
AI Disclosure
Successful research today demands more than the latest technology.
We leverage the power of technology, including AI-powered solutions to accelerate workflow, recruitment and analysis, while our experienced human partners ensure data integrity and quality.